The Rule Team Marketing / Advertising Plan
What is the difference between a "Listing Plan" and a "Marketing Plan" when it comes to selling a home, you may ask? The Listing Plan is the "process" we use to market and sell your home... the Marketing Plan is a compilation of the Marketing and Advertising components we use during that process. Whether it is signage, flyers, websites, print, etc... The Rule Team uses all the avenues that are currently available to help get your home sold fast and for at or above fair market value.
The follow Marketing and Advertising components are some of the most progressive tools used today...
Online Marketing
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BrianRule.com |
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Our newly designed website is a great tool for buyers and sellers to find the information they are looking for.
As a seller your home will have its own featured page that includes detailed information, pictures, and many other useful tools to sell your home faster.
The site is fully optimized for search engine traffic and is advertised through all of our marketing materials.
| Facebook.com |  |
Facebook has become one of the most widely used social networks in the world and is quickly becoming THE social destination for online users. With so many existing active users, and new users signing on each day, the amount of opportunity for acquiring new clients, friends and business contacts continues to make Facebook an essential component of an effective online strategy.
As a seller, your listing will appear on our Facebook page and will include such information as address, property description, and pictures as well as pricing information.
| Talktotucker.com |  |
As a seller, your listing will appear on our comapany's website www.talktotucker.com. Over 2,000 buyers visit this website every day!
| Realtor.com |  |
As a part of marketing your home, I will be placing a featured listing on Realtor.com… FOR FREE! That’s a $1,000 value. This allows us to market to out-of-town buyers as well as in-town buyers who use Realtor.com as their main home search tool.
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Craiglist.com |
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As part of listing your home I will be placing your listing on the ever popular, fastest growing, all inclusive search engine on the web, also known as craigslist.com.
While people are searching for missed connections and new jobs, they will also have the opportunity find your home under the “real estate for sale” section.
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Zillow.com |
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As part of marketing your home, I will be placing your listing on Zillow.com which is one of the largest real estate Web sites in the U.S. and has become the premier destination for buyers, sellers, renters, homeowners, landlords, and real estate professionals.
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Trulia.com |
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As part of marketing your home, I will be placing your listing on Trulia.com. More than 15 million consumers come to Trulia.com each month searching for real estate information.
| Mibor.com |  |
As part of listing your home, I will submit your listing to Mibor's Broker Listing Cooperative (BLC). This fully interactive search will connect your listing with Mibor's 6,500 Realtors that frequent this site on a daily basis.
Other Online Sites...
Personalized Flyers / Packets
Your home’s features and pictures will be thoughtfully displayed on an 8.5x11 color flyer. The flyers are sometimes used to fill the flyer boxes that are placed in your front yard. The flyers are also displayed in your home in the “market book” or “listing packet” for buyers to take with them.
Benefits of a custom flyer:
- Puts detailed info into the buyers hands.
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This is your personalized print advertisement to prospective buyers.
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Helpful to answer buyers questions when they need a reference at a later time.
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Short, concise method of presenting your features as well as images of your home.
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Great “take away” reference for prospective buyers when they are in the decision making process.
Sign “Top” Rider
One way to chase prospective buyers to my website (and show them more detailed info about your home) is by putting this sign rider on top of the for sale sign.
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The Rider will say "Click RuleTeam.com" or "Click BrianRule.com"
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The website name is easy to remember and easy to recognize.
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They can’t wait till they get home to check out more detailed info about your home!